23 is now frog, this website was last updated on January 2020. Read the official announcement or visit frogdesign.com for more info.


Designing a new way to easily and safely invest

Business Challenge
  • Acquisition
  • Innovation


  • Fintech

Our contribution

GBM has been empowering Mexicans to invest and put their money to work for more than 35 years.

However, there are major challenges ahead. Today, there are 9.5 million bank account holding Mexicans and only 3 of every 100 Mexicans invest in the Mexican Stock Exchange.

GBM wanted to boost investments in Mexico, especially among young people under 30 years of age.

Investify emerged as an internal project to create an app that would allow investors to start investing safely and easily.

At 23 we collaborated with the design of the platform, as well as creating the brand voice to create a digital product that is easy to use, desirable and simple.

GBM continues to generate projects to boost investments in Mexico.

Digital Product Design, User Interface Design, User Experience Design, Prototyping, Front-end Engineering

More Fintech

More Brand Design