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A sip of wine culture for amateurs

Business Challenge
  • Acquisition
  • Monetization


  • E-commerce
  • Food & Beverages

Our contribution

We had the challenge of creating a platform for wine lovers but not experts.

We designed the website and brand of Vinario, a project with the aim of creating a wine culture in Mexico, by breaking down assumptions about the price, taste, and origin of good quality wines through a personalized experience with a monthly subscription box that sends wines based on users’ preferences.

UX, UI, Interaction Design, Prototyping, Brand Identity, E-commerce Design, Packaging

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