23 is now frog, this website was last updated on January 2020. Read the official announcement or visit frogdesign.com for more info.

To push ourselves, design and the world forward

23 was founded in 2015, to push not only ourselves, but design, and the world forward. Since then, we've collaborated with over 200 teams from different locations worldwide in industries including financial services, venture capital, telecommunications, travel, and music.

We are a team of curious yet ambitious people from different backgrounds and parts of the world working every day to influence the human experience through design.

We believe in collaboration, empathy, experiential learning, freedom with responsibility, and staying open-minded.

We operate in collaboration with our clients, rather than being siloed consultants.
We think by doing, caring as much about the strategy as the execution.
We live for launch days, with more than 90% of our designs out in the market.
We are pragmatic, making methodologies work for us, not the other way around.
We lead by curiosity, we are generalists navigating uncertainty rather than close-minded “experts.”

Leadership and Operations

Luis López
Design Director
Fabian Luna
Operations, Finance
Julia Haro
Business Development
Nayelli Venegas
Talent Acquisition

Design Team

Belén García
Design Strategist
Ivan Rodríguez
Design Strategist
Jay López
Design Strategist
David González
Design Strategist
Omar Tosca
Interaction Designer
Jonathan Minor
Visual Designer
Natalia Rodríguez
Content Strategist
María Bazán
User Researcher
Belén Ceballos
Program Manager
Miguel Martínez
Interaction Designer
Marco Hernández
Estefania Moreno
User Researcher
Arturo Gómez
Intern, Interaction Design
Alejandro Díaz
Interaction Designer
Marcos Tepole
Front-end Developer


Carmen Murillo
Head of Content Marketing
Jesús García
Digital Designer



We have been invited to share our design process and frameworks with amazing companies around the world.

Latest talk:


We are regular mentors at entrepreneurship events and acceleration programs.


We’ve taught courses at the two largest online learning communities en Español and teach Innovation and Design Strategies at Collective Academy’s Masters degree.

Latest course:

Design Events & Meet-ups

We premiered the documentary “Design Disruptors” and hosted the premiere of “RAMS” with director Gary Hustwit. Our team also organizes the Sketch meetup in Mexico City.

Latest events:

Design for a Billion Users

Mexico City October, 2019.