23 is now frog, this website was last updated on January 2020. Read the official announcement or visit frogdesign.com for more info.

Design new brands, products and services

Collaborating to create or redesign
experiences for business impact.

Through a multidisciplinary team - strategists, interaction designers, writers, technologists and visual designers - we help you frame the challenge, align with the business strategy, ideate concepts, prototype, test, implement and even iterate based on customer feedback.

Our approach simplifies digital transformation and innovation initiatives through lean methodologies, constant collaboration and best practices from day one.


Mission Programs

Our mission programs are well defined, collaborative efforts to launch or relaunch a brand, digital product or service to the market.

We guide you and your team through theWe guide you and your team through the design process, constantly discussing progress and working with agility and flexibility.

The goal is to launch a first iteration as soon as possible, while focusing on creating iconic experiences that generate emotion.

Our strengths:

    Digital Products and Services

  • Strategy & Roadmapping
  • Design (Experience, Interaction and Visual Design)
  • Prototyping
  • Hand-in-hand implementation
  • Frontend engineering
  • Brand Design

  • Positioning Strategy
  • Naming & verbal identity
  • Brand Essence (Concept, story, mood)
  • Visual Identity Design
  • Brand Expressions

Average duration 4 months

Get in touch

Success Stories

We relaunched Bitso’s core product with the mission of encouraging a wider audience to join the new digital economy. Making it easier for everyone to understand how to buy and sell crypto. View Case Study

  • Outcome: A redesigned Android and iOS native application
  • Team and capabilities: Product Design
  • Launch date: 2018

We designed the personality and visual identity for the Latino community within Facebook.

With strong visual and verbal communication, our mission was to bring together a community of Latin Americans in the company to make them feel represented, celebrated and at home.

  • Outcome: A new identity, launched globally.
  • Team and capabilities: Brand strategy, Visual identity, Storytelling, Copywriting.
  • Launch date: 2019

We helped Sr. Pago rethink and launch their mobile app, developer center, web app and brand vision through initiatives that were to the height of their excellent service. Our collaboration led to saving 50% in call center costs thanks to our focus on the customer experience.

  • Outcome: An improved user experience throughout touchpoints.
  • Team and capabilities: Brand strategy and design, Product design, UX research.
  • Launch date: 2018