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Fortún Paz

Rebranding a law firm with a classic and avant-garde look

Business Challenge


  • Professional Services

Our contribution

Fortún Paz specializes in Public Law focused on high complexity cases. 

We redesigned their website and created a brand book to showcase a classic and avant-garde image for their current and potential clients.

To achieve this, we worked on the brand identity and brochure, under the concept ‘Sprezzatura,’ which translates to ‘effortless elegance’.

From this collaboration, we gained knowledge of how to apply our expertise in brand design to a new and different industry.

Brand Identity Design, Visual Design, Identity System

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