Homely, formerly Jelpmi, came to us with the need to rebrand.
They offer cleaning services, connecting keepers (as they called the workers) with clients and offices.
They needed to differentiate themselves from their competitors, but they wanted to keep that feeling-at-home emotion and to build a voice that bridges workers with users in a natural way.
The outcome was Homely, a brand that speaks like their clients: bold, honest, modern and playful.
Brand Strategy, Naming, Copywriting