23 is now frog, this website was last updated on January 2020. Read the official announcement or visit frogdesign.com for more info.


Becoming makeup experts to build an awesome experience

Business Challenge
  • Acquisition
  • Retention


  • Beauty
  • E-commerce

Our contribution

We had the challenge to inspire users to buy makeup, by understanding their needs, fears, and desires when purchasing something that is usually bought in store.

We had to become makeup gurus to understand the users and improve the sales of the e-commerce platform from Vorana.

We realized that the main pain-point for users was the difficulty to pick the best colors for their skin tone. So we helped them identify if they had a cool or warm tone.

UX, UI, Copywriting, Front-end Engineering

More E-commerce