23 is now frog, this website was last updated on January 2020. Read the official announcement or visit frogdesign.com for more info.

Startup Weekend – Techstars

One brand identity for a global community

Business Challenge
  • Innovation
Year

2017

Industry
  • Venture Capital

Our contribution

Techstars is a global network of founders, investors and advisors that helps startups grow.

In 2015, it acquired another group of initiatives, including Startup Weekend, Startup Digest, Startup Week.

Their team approached us to bring Startup Programs and Techstars together with a powerful brand identity.

We had the challenge of bringing consistency for the brand without leaving aside the local design talent involved.

Brand identity, Visual Design, Identity Systems