23 is now frog, this website was last updated on January 2020. Read the official announcement or visit frogdesign.com for more info.


Impacting more than 30,000 working women

Business Challenge
  • Acquisition
  • Retention


  • Financial Services

Our contribution

We helped ConCrédito, a microcredit company to redesign their app for Android by deeply understanding their users: women. We realized most of them had long nails and found difficult to press buttons accurately.

By designing bigger buttons and simplifying the app, the results impacted the users positively. We got great reviews and happier users providing them a better experience to manage their businesses.

UX, UI, Copywriting, Mobile Native Engineering

More Financial Services