23 is now frog, this website was last updated on January 2020. Read the official announcement or visit frogdesign.com for more info.


A fresh pair of eyes

Business Challenge
  • Acquisition
  • Innovation


  • Health

Our contribution

With Leco, we holistically integrated the main needs of eye care in Mexico.

Leco needed to develop a lifestyle brand, rather than a clinical solutions brand. By discovering the eye care needs of Mexicans, we helped them find their main differentiators in product and services and give them an identity that doesn’t feel like a tech startup.

The eye care company sells and delivers home contact lenses, frame lenses and performs eye exams through its website and WhatsApp.

Website, Brandbook, Brand Identity, Customer Journey Map

More Health