With Piktia, a photography printing e-commerce, we had the challenge to build brand positioning to become the best option for printing people’s daily and spontaneous moments.
Trough research, we found photographies are the way to preserve lasting family memories. Hence, we designed a brand able to convey emotion, value, and uniqueness.
The Piktia’s statement is memories need to be kept. To do so, we build a memorable brand, that expresses the value of preserving our personal stories.