With Piktia, a photography printing e-commerce company, we had the challenge to build brand positioning to become the best option for printing people’s daily and spontaneous moments.
Through our research, we found photographs are the way to preserve lasting family memories. Hence, we designed a brand that is able to convey emotion, value, and uniqueness.
The Piktia’s statement is: memories need to be kept. In order to do so, we built a memorable brand that expresses the value of preserving our personal stories.