Designing a feel-good at home brand

Business Challenge
  • Acquisition


  • Professional Services

Our contribution

Homely, formerly Jelpmi, arrived at us needing a rebrand.

They offer cleaning services connecting keepers (as they called the workers) with clients and offices.

They needed to differentiate themselves from their competitors, but they wanted to keep that feel-at-home emotion and build a voice that bridges workers with users in a natural way.

The outcome was Homely, a brand that speaks like their clients: bold, honest, modern and playful.

Brand Strategy, Naming, Copywriting

More Professional Services