Homely, formerly Jelpmi, arrived at us needing a rebrand.
They offer cleaning services connecting keepers (as they called the workers) with clients and offices.
They needed to differentiate themselves from their competitors, but they wanted to keep that feel-at-home emotion and build a voice that bridges workers with users in a natural way.
The outcome was Homely, a brand that speaks like their clients: bold, honest, modern and playful.
Brand Strategy, Naming, Copywriting