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Seguro X Kilómetro

Designing an insurance service that you pay only when you use your car

Business Challenge
  • Acquisition
  • Retention
Year

2018

Industry
  • Insurtech
SXKM

Our contribution

Seguro X Kilómetro offers a unique service in Mexico: auto insurance that you pay when you use it, with the help of a device connected to an application.

They had two challenges to solve, especially in terms of user acquisition and retention: increasing their sales and making people use the app more.

We realized that they should start by explaining the value proposal, how the device works, and the payment process.

UX, UI, Copywriting

Landing seguro por kilometro

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