Designing the identity and voice of a product ready to challenge traditional banking.
We designed the identity and voice of Albo, a company created with the promise to eliminate everything that bothers users about banks.
The challenge was to position the brand by changing the rules of how financial services communicate and develop their products.
Today, Albo has more than 60,000 users and $65.5 million in transactions per year.
Product Design, Strategy, Brand Design