Becoming makeup experts to build an awesome experience

Business Challenge
  • Acquisition
  • Retention


  • Beauty
  • E-commerce

Our contribution

We had the challenge to inspire users to buy makeup, by understanding their needs, fears, and desires when they are purchasing something that usually buys offline.

We had to become makeup gurus to understand the users and improve the sales of the e-commerce platform from Vorana.

We realized that the main pain-point for users was the difficulty to pick the best colors for their skin tone. So we help them identify if they had a coolness or warmest tone.

UX, UI, Copywriting, Front-end Engineering

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