Integrating holistically the main needs of eye care in Mexico.
Leco needed to develop a lifestyle brand, instead of a clinical solutions one. By finding the eye care needs in Mexico, we helped them find their main differentiators in product and services and give them an identity that doesn’t feel like a tech startup.
The eye care company sells and delivers home contact lenses, frame lenses and performs eye exams through its website and WhatsApp.
Website, Brandbook, Brand Identity, Customer Journey Map