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Shaping up a fitness app

Business Challenge
  • Retention


  • Health

Our contribution

We had to understand the habits in order to shape up the UX and encourage people to get fit.

We improved the user interface of Instafit to simplify the experience of selecting and starting a program. This resulted in a new navigation system, profile, subscription upsell screen, and onboarding experience.

Since then, Instafit has continuously been featured in the AppStore and was named one of Apple’s best Apps of the Year (2017).

User Interface Design

More 2016

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