Weex changed the rules of mobile service providers creating a unique product that allows users to decide how to spend their money based on their preferences of apps used, instead of paying for MB used.
Weex celebrates that everyone is different. In light of this, we had the challenge to make personalized understandable by creating a rate simulator that allows choosing how many minutes, SMS, MB, social media and other features, and calculate how much it will cost.
We help them design a digital product that brings a fresh face for the telecom industry, supported by strategic communications that explain to users how does Weex work, and why they should try it.
UX, UI, Visual Design, Copywriting