We help grow ideas into companies,
and companies into leaders.

A strategic design firm with offices in San Francisco and Mexico City.

We design products, brands, experiences and services that people love for companies of all sizes. We believe in collaboration, iteration and putting people first.

See our work

Recent wins from our team and clients

Bill Gates, Jeff Bezos and Mark Zuckerberg are part of Village, a new VC fund we helped launch. It’s finally out.


Luuna is now the country’s #1 online mattress retailer and has just expanded to Thailand.

We recently partnered with Techstars to launch a new brand identity for their startup programs. It’s out now!

500 Startups just ran their most competitive venture capital course ever, with over 200 applicants.

We loved talking about Design for Diversity at Eventbrite, Yelp, Stanford, Classpass (and more) this summer 💛💚💙💜

SV Academy has just launched a new website we designed.

Bridgefy just pitched at TechCrunch’s Disrupt Battlefield. Go Bridgefy!  

Sr. Pago was named ‘Entrepreneur of the Year’ in last month’s CNN Expansión 🙌🏻

Our ideas

Recent insights from the studio.

Follow Spotlight


Design is commoditizing, what can we do about it?

5 min read.

A Service Design Process, Part 1 of 3.

From Understanding to Ideating

4 min read.

Diseñando para enganchar

Rediseñando la experiencia de Sr. Pago en iOS y Android

4 min read.

Why Less Features Mean More Value

A story about how we designed a super simple experience to send money between friends.

3 min read.

¿Cómo elegir el tono correcto de maquillaje?

O de cómo me convertí en un gurú del maquillaje

4 min read.

Por qué diseñar en equipo

Habilidades diferentes con una sola visión

4 min read.

¿Diseñas marcas o productos? No olvides entrevistar a tus usuarios.

Algunas observaciones sobre mi experiencia haciendo User Research en 23 Design.

3 min read.

Sistemas de diseño con Atomic Design y Sketch — Parte II

La historia sin fin del trabajo colaborativo visual 🛠

3 min read.

Stories Without Words

How illustration has become essential in our product design work.

5 min read.

Brand as Strategy, a Guide for Startups

How brand can be your startup’s most powerful decision-making tool.

6 min read.